Designing clarity in complex digital experiences.

I’m Wendy Gough – a founding designer and design leader working across product, brand, AI and user experience.

I help startups, scale-ups and global brands transform complex ideas into intuitive, scalable and human-centred digital experiences.

My work spans product design, UX strategy, design systems, storytelling and creative direction — helping businesses build products and experiences that feel clear, useful and commercially impactful.

I’ve worked across fintech, RegTech, AI, luxury, ecommerce and enterprise SaaS, partnering with companies including Mastercard, Samsung, Vodafone, Sony and global brands across The Estée Lauder Companies portfolio.

Today, I lead design within the RegTech and AI space, shaping enterprise platforms, AI-assisted workflows and scalable product experiences used by financial institutions and global teams.