I align design with the business — and build the team that delivers it.

I'm a strategic and creative design leader with more than 18 years building enterprise products, design systems and design functions. I'm currently founding the design practice at AML Analytics, embedding UX/UI as a strategic pillar across SaaS used by global financial institutions to combat financial crime.

Before that, my career spanned elite sport tech, animal-health platforms, luxury cosmetics, telecoms and defence — from London and Dubai studios to in-house leadership. I'm equally at home in a workshop, in a design system, or in a board-level conversation about budget and roadmap.

I take complex, regulated, often unloved domains and make them legible — to the people using the software, and to the people paying for it.