01 — Selected work · 2017 / Now

Where strategy meets the cursor.

Three projects from the last decade — founding a design function, shipping data-rich product, and scaling a system across a global portfolio.

01
AML Analytics
AML Analytics · Head of Design — Founding2021—Now

A design function, built from zero. Now defending the global financial system.

AML Analytics builds independent assurance technology used by banks, regulators and global financial institutions to test the systems that detect money laundering, sanctions breaches and financial crime.

I joined as the first design hire to build the function from zero — defining the operating model, hiring the team, establishing the system and embedding research as a discipline product and engineering trust.

0→1
design function
12+
enterprise products
100%
regulatory coverage
Design leadership · Enterprise SaaS · RegTech · Design systems
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02
Guided Knowledge
Guided Knowledge · Lead Product Designer2018—2020

Turning 3D motion capture into a tool elite golfers actually shipped with.

Guided Knowledge captures full-body 3D biomechanics during a golf swing. The raw data is a goldmine — and completely unreadable without a translation layer between the science and the player.

I led product design end-to-end across iOS and web — from research with tour coaches and players through journey mapping, IA, design system and shipped UI.

3D
motion data UX
Tour
level adoption
iOS
+ web
Product design · Data viz · Sport tech · Research
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03
Proagrica · LexisNexis®
Proagrica · LexisNexis® · Senior UX/UI Designer2017—2020

Scaling a global animal-health platform into a single, coherent system.

Proagrica's animal-health platform spanned vets, distributors, manufacturers and farmers across 40+ countries — with a UI portfolio that had grown organically and inconsistently for years.

I worked across product, engineering and veterinary domain experts to consolidate the surfaces into a single design system, then re-shipped the priority workflows on top of it.

40+
countries
1
design system
B2B
+ B2C
UX/UI · Design systems · Web & mobile
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